Blog post

Display Ad Retargeting for iGaming: What It Is and Why It’s Effective

If you’re in the iGaming industry, you know that competition is fierce. To stay ahead of the pack, it’s essential to use all the tools at your disposal. One such tool is display ad retargeting. This blog post will explain what display ad retargeting is and why it’s so effective for iGaming businesses.

What is display ad retargeting?

Display ad retargeting is a form of online advertising that allows businesses to show ads to users who have previously visited their website. This is done by placing a tracking pixel on the website, which then collects data on the user’s behaviour. This data is then used to target ads to the user on other websites that they visit.

Why is display ad retargeting so effective for iGaming?

There are a few reasons why display ad retargeting is so effective for iGaming businesses:

  1. It’s a great way to keep your brand top of mind with potential customers.
  2. It allows you to target ads specifically to users who have shown an interest in your product or service.
  3. It’s a cost-effective way to reach your target audience because it uses programmatic advertising technology.

What is programmatic media buying?

Programmatic buying is the automated buying and selling of advertising space in real-time. Programmatic buying minimises the need for human involvement and bypasses the old ad network model. In the ad-buying process, it allows ads to be purchased and sold based on data-driven targeting criteria such as demographics, interests, and web-browsing behaviour. In the instance of retargeting it, this behavioural targeting trait we are looking to use.

Programmatic buying is typically used for display advertising, but it can also be used for other ads, such as video, native, and mobile.

The programmatic ecosystem includes a variety of players, such as ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), data providers, and ad networks. Programmatic buying has grown in popularity due to its efficiency and effectiveness in recent years. Advertisers can reach their target audiences more effectively, and publishers can increase fill rates and yield.

Not all forms of digital advertising are going to be successful for the online gambling industry, however, programmatic advertising campaigns are probably one of the lowest hanging fruits in your digital marketing strategy to ensure that the right people are seeing your brand at the right time, which can ultimately lead to increased sales and ROI.

How do I create a retargeting ad campaign?

Adlegion works with many iGaming brands and can help you create a retargeting advertising campaign that is tailored to your specific needs. We use programmatic technology to reach your target audience with laser precision and deliver results that will exceed your expectations.

What are the different formats of programmatic advertising?

There are several programmatic ads, but the most effective form is still display ads. Display ads are the most popular form of online advertising and can effectively raise awareness for your brand and drive traffic to your website. 

Time-Based Targeting

If you’re looking to create a successful retargeting campaign, there are three key factors to keep in mind: time duration, frequency, and reach. First, you’ll want to consider the time duration between a website visit and when the visitor sees the first ad. Secondly, think about the frequency with which visitors see particular ads. And lastly, consider the time duration between a visitor’s first visit to the website and when they stop seeing retargeting ads. Keep these factors in mind as you create your campaign, and you’ll be well on your way to success.

Optimising Retargeting Ads

Retargeting campaigns are extremely effective in driving conversions, but only if they are done correctly. The key to an optimized retargeting ad is relevance. The image and copy should be relevant to the product feature or offer that you’re trying to grab the visitor’s attention with. Additionally, it’s important to create different display ads for each retargeting audience segment. This helps you create more likely ads to resonate with the particular visitor you’re trying to get back. By having these elements in place, you’ll be well on your way to creating an effective retargeting campaign that will drive conversions and revenue.

Who is Adlegion?

Adlegion is a programmatic advertising and affiliate company specializing in the iGaming industry internationally, working with online casinos and sports-book operators. Traditionally we’ve focused on EMEA, LATAM & APAC but are now making headway into the US & Canada.

iGaming is a fascinating industry to work in. The sector is proliferating and programmatic provides an excellent opportunity for iGaming businesses to scale their user acquisition efforts quickly and efficiently.

If you’re interested in learning more about display ad retargeting or programmatic advertising, please contact us or visit our website. We’d be happy to answer any of your questions.