PAID SOCIAL

With unparalleled reach and possibilities to incorporate incredibly precise targeting, paid social is an integral part of any marketing strategy. 

Whether you are looking to maximise engagement, increase conversions or engage with your target audience, we help you create campaigns that truly stand out.

Through years of experience building, managing and evaluating paid social campaigns for our clients, we have created processes that allow us to monitor and adapt campaigns to ensure you’ll get in front of the right audience at the right time.

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Why should I invest in social media advertising?

Social media is the ideal platform to engage with both new and existing customers, boosting brand loyalty and recognition. We use a combination of prospecting to find new audiences and retargeting to convert users along their path to conversion.

The creative capabilities are endless, and the set up is quick and easy, allowing you to experiment with different ad formats, carry out A/B testing as well as adapting creatives and messages as the campaign runs.

With unparalleled targeting capabilities, social media ads allow you to target the right users wherever they are, and whenever they are most likely to engage with your brand. 

social media platforms we specialise in:
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Twitter
  • Reddit
  • Pinterest
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  • Account setup
  • Outline strategy
  • Detailed audience research
  • Targeting breakdown
  • Plan campaigns & ad sets to reflect various targeting, audience, platforms and placements
  • Set up variations for ad sets & ads for A/B testing
  • Budget and bid management
  • Pixel implementation via Google Tag Manager
  • Tracking setup & test
  • Conversion tracking test
  • UTM structure created and applied for each creative/ad set depending on the structure required
  • Monitoring & refreshing audiences if required
  • Ongoing optimisations:
  • Bid optimisation
  • Audience optimisation 
  • Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • Ads rotation
  • Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation

Our consultative approach sets our clients up to maximise their ROI and includes a creative review ensuring best practices are met such as designing for sound off and mobile first, creating a visual impact, ensuring the brand is prominent with a clear message and finally that creatives are action-orientated. 

 

See how we helped ecommerce brand Wiseprotec.com drive sales of their masks during the pandemic.

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