Performance Media Agency

Strength in numbers.

A performance marketing, media and payments consultancy for global brands. We work directly with our clients and merchants — no resellers, no middle layer — and we are measured on the only number that matters: your return.

500M+Monthly views on owned media
10+ yrsGlobal affiliate expertise
1000sVetted media & affiliate partners
What we do

Six disciplines. One accountable partner.

Whether you are a local operator or a multi-national brand, we plan and manage the channels that actually move your numbers — and we own the result end to end.

Performance

Affiliate Marketing

Performance-driven affiliate campaigns where you pay only when we hit an agreed milestone. We hold relationships with thousands of partners and negotiate the best deal available for your programme.

  • Programme strategy, technology selection and implementation
  • Partner recruitment, vetting and rate negotiation
  • Accurate tracking and fraud-resistant approvals
  • Monitoring for positive ROI and strong customer LTV
Discuss an affiliate programme
Advisory MERCHANT

Payments Consultancy

We matchmake and advise on both sides of the table — direct merchants and payment providers. Our job is to place you where you get the optimal commercial rates and the service quality to match.

  • Provider matchmaking for direct merchants, weighted on quality
  • Commercial rate benchmarking and negotiation support
  • Introductions and deal flow for payment providers and PSPs
  • Independent advice on routing, acceptance rates and service levels
Optimise my payments stack
Reach & branding 500M+ / month

Social Branding, Paid Social & Clipping

One team for everything social — paid campaigns on the platforms, and organic reach through media we own outright. Our owned network turns over 500 million views every month across sports, online gambling, retail and more.

  • Owned & operated network delivering 500M+ views per month
  • Audiences across sports, online gambling, retail and entertainment
  • Clipping at volume — short-form cut, posted and distributed for you
  • Paid social across Meta, Instagram, TikTok, YouTube, LinkedIn, X and Reddit
  • Prospecting to find new audiences, retargeting to convert them
  • Influencer sourcing, negotiation and full campaign management
Get a CPM for my campaign
New BRANDS TALENT DEAL AGREED

Sponsorship & Influencer Partnerships

We sit in the middle of the market and make the match. Brands looking for the right property or personality to back, and influencers, teams and creators looking for sponsors worth signing — we bring the two together and get the deal done on terms that hold.

  • Sponsorship sourcing for brands — teams, creators, events and properties
  • Representation for influencers and talent seeking sponsorship deals
  • Deal structuring, rate benchmarking and negotiation support
  • Esports, online gaming, sport and entertainment rights
  • Activation planning, so a sponsorship returns more than a logo placement
Find me a sponsorship partner
Intent AD

PPC & Paid Search

Campaigns that bring results instantly. Refined targeting gets you in front of users wherever they are in the buying journey — and we treat your budget like it is our own.

  • Detailed keyword research and competitor gap analysis
  • Campaign and ad set structure by audience, platform and placement
  • You only pay when someone clicks — fully trackable and measurable
  • Continuous refinement to maximise ROI
Review my paid search
Category specialists

iGaming Consultancy

Specialists in betting and gaming with a particular focus on affiliate marketing. Unrivalled category expertise plus a powerful network of industry connections our competitors simply cannot match.

  • Marketing strategy, acquisition and retention
  • Affiliate management and technical implementation
  • Creative development and conversion rate optimisation
  • Casino, bingo, poker, fantasy sports and sports betting
Talk to an iGaming specialist
Our platform

Software we built, not software we resell.

Adlegion builds and operates AdHangar, our own creative trafficking platform.

Clients send us their ad creatives — images, video and ad copy — and tell us which campaigns each one belongs to. AdHangar assembles the finished ads and creates them in the client's own advertising account, always paused, so the client reviews and activates them themselves. It connects to the advertising platforms our clients already use, including Meta.

A client authorises access to the specific ad accounts and Pages they want us to work in, and we operate only within those.

AdHangar is currently in private beta with selected clients.

How we work

Direct relationships. No layers in between.

Almost everything we run, we run directly — direct with the advertiser, direct with the merchant, direct with the publisher, direct with the payment provider. That is deliberate. It is how you get honest numbers, faster decisions and rates that have not been shaved by three intermediaries on the way to you.

  1. 01
    You deal with the people doing the work

    The specialist running your account is the person you brief and the person who answers. No account-management relay.

  2. 02
    Direct supply, direct terms

    We hold the relationships ourselves — publishers, media owners and providers. Nothing is resold to you at a markup we did not earn.

  3. 03
    Quality is the filter, not volume

    We turn down traffic and partners that would flatter a report and damage your business. Every partner is vetted, monitored and dropped if quality slips.

  4. 04
    Numbers you can check

    Transparent reporting against the metric you actually care about — confirmed leads, sales, first-time deposits, installs or CPM.

City skyline at blue hour, representing the international markets Adlegion operates across
Global reach, direct lines Clients across Europe, North America, LATAM and Asia
DirectRelationships with advertisers, merchants & providers
VettedEvery partner checked for traffic and service quality
Where we work

Category knowledge you cannot buy off the shelf.

Global clients, regulated markets and fast-moving verticals. We know the players, the rules and the routes to scale — and in categories like esports and online gaming we bring every service to bear at once: acquisition, events, sponsorship and payments.

iGaming & Betting Casino, bingo, poker, sportsbook and fantasy sports, in licensed markets.
Finance & Crypto Acquisition for regulated finance, trading and digital assets.
Esports & Online Gaming A category we cover end to end: player acquisition, tournament and event promotion, team and creator sponsorship, and payments built for high-volume digital goods.
Entertainment & Media Streaming, apps and content brands built for scale.
Ecommerce & Retail Performance media that protects margin as you grow.
Payments & Fintech Merchants and providers matched on rate and quality.
Trusted by our clients

Brands stay with us because the numbers hold up.

We work with operators, merchants and media owners across regulated and fast-moving categories — in iGaming and betting, esports and online gaming, finance and crypto, ecommerce and entertainment. Most of our work comes from clients who came back, or who were referred by someone who did.

Direct client relationships Long-term retained accounts Performance-based commercials Compliance-led in regulated markets
Adlegion achieved almost immediately any and all pre-set goals we had laid out in those growth markets upon which we currently focus. Adapting a wide range of approaches encompassing numerous Digital Marketing channels, not only have Adlegion directly impacted our products, they also mobilised their extensive network to cater to our needs moving forward. It has been a pleasure working hand in hand with the guys there, all gearing towards hitting mutually agreed KPIs and targets within predefined parameters. Parimatch will certainly continue to nurture our solid partnership for some time to come
Head of Growth Parimatch
Excellent communication and very knowledgeable partner to work with. We are very satisfied with the results and traffic quality of our campaigns. Would highly recommend Adlegion to others
Affiliate Marketing Manager Buffalo Partners
Why Adlegion

Our motto is not decoration — it is the model.

A legion is only as strong as the people beside you. We put a network of partners, publishers, providers and platforms behind every client, and we hold it to account with hard numbers.

Performance, not promises

Most of what we do is measured on an agreed milestone — a confirmed lead, a sale, a first-time deposit or an install. You know exactly what you are buying.

The network is the product

Thousands of affiliate partners, owned media properties turning over 500 million views a month, and payment relationships across the industry. Strength in numbers.

Senior people, direct access

You work with the specialists actually running your account. No layers, no handovers, no waiting a week for an answer.

UK registered, globally active

An English-registered company with clients across Europe, North America, LATAM and Asia, and the compliance rigour that regulated categories demand.

6Specialist service lines under one roof
10+ yrsExperience in global affiliate advertising
500M+Monthly views across sports, gambling & retail
1000sVetted affiliate and media partners
Get in touch

Tell us the number you need to move.

Send a short brief and we will come back with a straight answer on whether we can help, how, and what it is likely to cost. No decks, no discovery marathon.

  • Email us directlyaccounts@adlegion.com
  • Fast responseWe reply to every enquiry within one business day.
  • ConfidentialYour brief reaches our team only, and is never sold or shared. Privacy policy.

Your enquiry goes straight to our team. We use your details only to reply to it — never for anything else. See our privacy policy.